If you’re familiar with social media than you know that the social media revolution has often be referred to as Web 2.0. Said another way, the ability to communicate in real time via the web through networks of like-minded people is considered the second iteration of the Internet.
The practice of search engine optimization can often seem complicated and larger than life itself. But the truth about SEO is that it is really comprised of two general areas. These areas are on-page optimization and off-page optimization. Successful web sites understand the differences between these two areas and apply the best in class techniques for each.
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