What Exactly Is Web 3.0?
If you’re familiar with social media than you know that the social media revolution has often be referred to as Web 2.0. Said another way, the ability to communicate in real time via the web through networks of like-minded people is considered the second iteration of the Internet.
The Web is changing very rapidly. As social media has taken on a life of its own, many people are asking what’s next for the Internet. Even though there are many options to consider, Web 3.0 is going to be about user behavior. Sites have already begun using user behavior to shape the online buying experience.
The concept of Web 3.0 really focuses on collecting information about you from a variety of sources and using that data to improve your online experience. This evolution hopes to eliminate the vastness of the Internet and provide you with the information, products, and resources that are most meaningful to who you are and what you want.
Web 3.0 is based on behavioral data. The behavior its tracking goes beyond basic purchase information and aggregates behavioral data from across web sites. Information and activities like on site activity, purchase history and order frequency will be combined from various sources to recommend products and make a real difference in your online purchase experience.
Web 3.0 goes beyond real time data by allowing online merchants and other websites the ability to integrate existing data into user profiles. For site that already have behavioral data, generating meaningful predictive models become even easier. Whether you’ve responded to a one time promotion or have consistently bought from a web site, this information is used to shape recommendations and marketing messages via email and online.
Technology deployed in the Web 3.0 world is sophisticated and secure. This technology is used to track behavior and aggregate patterns of behavior over time. The more information collected the more accurate a personal profile can be, predicting your future browsing and purchasing behavior. This allows for a level of customization than can dramatically improve your online browsing experience and satisfaction.
Some individuals are going to be significantly concerned about what data is being tracked and how that information is being used. I believe that all users must give their permission to be fully engaged in a Web 3.0 world. Once information is given, the user experience can be liberating, allowing your past behavior to shape your buying experience. This might actually cut down on much of the inaccurate and unrelated solicitations you receive today.
Signs of a Web 3.0 world are already starting to appear. Web sites are doing more tracking, analyzing, and customizing that ever before. Keep your eyes open for more sophisticated buying experiences and realize that another huge transformation is about to begin.
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