List Building for Direct Network Marketing
If you’re into any form of internet marketing you know the importance of having a list. For anyone into direct network marketing that is not building a list of subscribers they are setting themselves up for failure. Good qualified leads are becoming harder and harder to find and convert. If you want to maximize your revenues while you build your network marketing business, you are going to have to build a list.
Today, success in direct network marketing just like in any form of internet marketing is dependent on one’s ability to build and develop a list - a list of subscribers who know and trust you. And I’m not talking just about your list of members in your downline. Your downline is just a subset of the list you need to be building. If you think about it, your downline isn’t really your list at all. It belongs to the network marketing company.
The list I’m talking about is one that belongs to you. Some of the people on that list may join your network marketing business opportunity and some won’t. If they do, that list becomes your downline and really belongs to the network marketing company. Who cares? They are already on your own list. They are there for you to offer other services and business opportunities over time.
So how do you go about building a list? There are many ways. But whatever you do don’t go out and buy a list. These are worthless over the long term. You need a list of subscribers who follow you. To do this you need a website. I know some people will say you don’t but people say a lot of things. Trust me, if you want to build a business that will last build a website and build a list.
Once you have a website, build it out with good valuable content. For example, you may want to build a website that helps network marketers grow their businesses. Put up on the site tips, techniques or processes you’ve used that have worked for you. Talk about some of the tools you’ve used to build your own downline. Maybe you have used a very helpful online service that you would recommend. If you have been in this business, you know a lot more than you realize.
Now most people will need some inducement to give you their email. Create a free offering that will have some real value for their business. Here again an ebook on tips and secrets for developing a downline is an example. Maybe you want to provide your subscribers with a regular newsletter on strategies that are working right now in the marketplace. The options are really limitless. Use your imagination.
Then as people join your list they are your followers. They joined because you have promised to provide them with something of value. You now have one of the most valuable assets an internet marketer can have. Treat it well and it will make you money for a long time. It can provide a stream of income in addition to your network marketing business.
Todd Gleason is a frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of “7 Secrets to building a Productive Downline” here.
