Secret YouTube Marketing Hints
Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you’ll need these basic tips.
YouTube quick stats include over 110 million unique visitors a month and each of them watches 65 videos on average per month. Your videos should be in those numbers and they can be. Getting started is as easy as creating your account, starting your channel and setting up how you want it to look. From there it’s all about making those videos you upload easily found in searches.
YouTube has a search algorithm that includes the optimization of the following: Title, Description, tags, Number of views and Rating. When you are first creating and uploading you only have control over the first three. The last two come later but you can help yourself in this regard. Make sure that the content is interesting and that it makes people want to interact and respond. If your creative quality is low and your content either uninteresting or uninformative, you simply won’t get the views and ratings you need to make your YouTube Marketing campaign successful. The best idea for content? A How-To video. They generally get loads of views and if you can tie your brand into it then you’re on the road to marketing success.
Optimization is key so that your videos are found in searches. YouTube has over 3.5 billion searches a month making it the second largest search engine in the world behind Google. The first things to take into consideration when doing optimization are having a good title that describes your video but is interesting, using relevant tags that pertain to your video’s content and writing a concise description that makes people want to watch the video. A secret tip is to have the best info in the first 27 characters, including a clickable link. That is the number of characters that is shown prior to the three dots (?) that are clicked to read more. A nice short keyword as a clickable link is a great idea.
Branding via URLs and phone numbers in your video is also a good idea. Also have a call-to-action which will lead people to your site and services in the video. Make sure you get the branding or call-to-action in the thumbnail as well. When you have your videos available, dropping links on popular videos helps, but be careful, don’t make them look like spam. If your product or brand ties into other popular videos in some way, make spin-off videos. That will get you listed in related videos and more visibility. You can check out even more YouTube Marketing tips at ReelSEO.com.
