Announcing Proven Search Engine Optimization Methods
The practice of SEO can often seem complicated and larger than life itself. But the truth about SEO is that it is really comprised of two general areas. These areas are onpage optimization and off-page optimization. Successful web sites understand the differences between these two areas and apply the right techniques for each.
In order to be successful with your SEO long term, you should always start with on page optimization techniques. On page optimization refers to everything that has to do with your actual web site and web pages from a search engine optimization perspective. This includes factors like web site age, URL, Meta tags, on page links, etc. It’s important that you start with on page optimization because it ensures that your pages will be fully recognized by search engines.
The place to start when thinking about on-page optimization is with URLs and the overall structure of your web site. The reason we want to start here is because the URL is one of the most visible aspects of a web site. However, I would caution you about putting too much emphasis on the domain name as that is only part of the on-page optimization game. It definitely helps with Yahoo and MSN but not as much with Google.
One of the best ways to introduce a keyword in your URL is with the help of sub-domains. Using a sub-domain strategy is not only effective, but simple to implement. Essentially you’re placing your keyword before your domain name. This can often be set up by a programmer or your host. An example of a sub-domain that includes your keyword phrase would look something this: keywordphrase.yoursite.com where keyword is the keyword you are trying to optimize for and the phrase ‘yoursite’ refers to your domain name.
Keeping the sub-domain strategy in mind, you can also implement another URL strategy that is just as effective. Although it’s been debated in SEO circles, I’ve implemented both a sub-domain strategy as well as the following strategy and they are equally effective. Instead of implementing a subdomain simply create a page that includes your keyword as part of the actual URL. For example: yoursite.com/yourkeyword where your key word is the actual keyword or keyword phrase you are trying to optimize for.
Once you have worked out your URL strategy, the next step is to focus on other on-page factors. Although there are more than can be mentioned in this brief article that you should be paying attention to, there are a couple that I believe are more important that others. Page load times and W3C validated code are vital to your web site’s search rankings. Make sure your code is well written and your web pages load quickly.
Once you’ve covered on page optimization attributes associated with a high ranking web site, you should\its time to focus on off page optimization. Off page optimization is really a function of how the search engines see your site and how other web pages link to your own web site or blog. Off page optimization is often equated to link building as building external links to your site is at the core of search engine optimization.
Begin your search engine optimization efforts by focusing on on-page optimization. This creates a very strong foundation that you can build on for years to come. After that foundation is set, focus on off-page optimization techniques. These techniques can vary over time but should always include some type of link building effort. As you create more inbound links, your search engine results will continually improve.
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