7 things to avoid when blogging
Most online entrepreneurs and corporate bodies today recognize the power of blogging and have adopted it as a top marketing tool.Its potential of attracting huge traffic and the fact that it offers free targeted advertising is capitalized on by both small businesses and bigger companies. But to be successful blogging for business there are some mistakes that must be avoided.
1. Choosing the wrong host
Making the right choice of a webhost can be tricky and needs a little bit of research as there are many unreliable and poor hosts springing up on the web as a result of the increasing trend of people turning to the internet to promote their businesses.A good choice would be a host which offers an array of relevant options,are up and running 99.9% of the time and have a quality support system.It is always a good idea to check the client reviews before selecting any particular host.
2. Picking the wrong domain name
Selecting the right domain name is crucial to your success.Having different extensions of popular websites does not augur well for your site.For instance having a .net or .org version of a known website will tend to sway traffic to that site as many would associate your site with the known one as most people are used to the .com extension. If somebody has already occupied your desired domain you need to modify it a bit in order to keep it unique keeping the vision/ ideology in tact. There are people, who book some common domains and wait for the prospective clients who ask for domains. So, even if you dont find your most wanted domain, you can rummage around to see who the owner of that particular domain name is and it is also possible that the person may be willing to sell you his domain at very premium prices
3. Carelessly written content
Having a lot of grammatical and typographical errors in your blogs go a long way to dampen your image.A blog helps position you as an authority in your field and it is therefore in your best interest to scan your writing for errors before posting. Posting duplicate content also gives a poor reflection on your expertise and your readers would eventually lose interest if they find out.Be unique
4. Poorly updated blog.
The most common mistakes bloggers make is to update at their own convenience.Readers dont tend to wait around for long on seldomly updated sites.Smart internet marketers know the importance of regular updates and its impact on traffic.In this era of intense competition,once you lose your audience ,they might be lost for good .
5. Improper research
Have you wondered why most successful blogs succeed? Authors of these blogs invest time and effort in research to ensure that the information they provide is accurate.If you dont employ due diligence in delivering the right information you may end up embarrassing yourself and losing the hard earned respect in your niche.If you lose your credibility it would be difficult for people to resort to you for their informational needs.
6. Over-monetizing your blog
Monetization of blogs is widely accepted but too many affiliate links from ebay,clickbank or any of the other hundreds available project a wrong impression and may be a deterrent.Be circumspect and always bear in mind that blog readers are interested in the content and not a multitude of sale pitches.
7. Dead links
Lets look at a scenario where as a blog reader you click on a link and find out it’s dead or you end up on a strange page having nothing to do with the blog?How would you feel? Frustrated? So check and recheck your links.It is important.
