Internet Based Marketing
Today I’ll be telling you how and why Internet based marketing can give you more bang for your buck than the traditional offline advertising and marketing model. For example:
Suppose that you want to place an advertisement in your local paper. You go to their offices and while there, you ask them two questions: firstly, what is their circulation? They will give you a ballpark figure. Secondly, you want to know the demographics of their readership. They will most likely guess here, as they cannot know for sure.
So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.
Now, of course, you need to wait and have your ad go out in the next newspaper edition. After about a week, you start to get some calls and some website traffic. You measure that against what your ad cost you. You might find that with 10 leads, the ad is costing you five dollars a visitor, for a final ad cost of $50.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
Let’s compare this with internet based advertising. First off, try a pay per click ad campaign. This allows you to narrowly target your campaign by using the keywords of your choice which you think are relevant to your product or service and that will attract visitors to your site. You can also try out more general keywords and see what results you get.
Your ad goes live within fifteen minutes, using Google as an example. You only pay for people who click on your link and in this case you are paying $1.00 per click. Let?s say you convert at 2%. So you spend $100 to make two sales.
However in this example because of conversion tracking you can tell which keywords are converting to sales and cut out the keywords that do not convert making your ad campaign more cost efficient and effective.
You can also tell with the broader keywords how exactly people are finding you. Additionally, you can place ads on other websites with exact demographic information which are highly targeted to your business.
The point is this; when it comes to online advertising, your ability to measure the performance of your advertising is far better.
By the way, pay per click is only one form of online marketing, there are many other effective marketing techniques you can use online, such as writing articles relative to your business, doing a press release, adverting in relevant online ezines and one of the most effective online marketing techniques is e-mail marketing, that is if it is done correctly.
Internet based marketing can cut your costs; provide more information, enabling you to run better marketing campaigns. Additionally, the turn around time is faster and as a result you get better information sooner.
